Checkout :Polaroid Android-powered camera Review

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Polaroid kicked off the camera trend shortly after International CES opened In Las Vegas, revealing the world's first interchangeable lens camera powered by Google Android software.

The 18-megapixel camera, priced at $US349, features a 3.5-inch touchscreen that serves as a viewfinder and a way to access apps on its Android Jelly Bean 4.1 software, including Facebook, Instagram and Flickr.

Unlike other recent Android-powered cameras, the Polaroid iM1836 will come with three lens options, including a 245mm telephoto lens, and is due for global release mid-year.

Polaroid spokeswoman Carlee Pett said the camera was priced under $400 as the company "was not targeting professionals".

"This is more for mums and dads and people who want to have fun with their cameras and share photos quickly."

Leading camera maker Canon also madeover some of its shooters, while introducing a striking new model called the PowerShot N that appears to be square.

The pocket-sized camera is just 7.8cm long, leaving no room for a shutter button or other typical controls. Instead, two rings around its lens let users capture photos and control its 8x optical zoom.

The 12-megapixel camera also features a tilting 2.8-inch touchscreen for photographic options and built-in wi-fi connectivity to transfer images to a smartphone or tablet computer. The PowerShot N is due in Australia in May and its price has been set at $US299.

Samsung also revealed a range of new cameras, all with built-in wireless internet access.

The top of the range, the interchangeable lens NX300, features a touchscreen, selected apps including Facebook and email, and can also be paired with a 3D lens to capture 3D images or video.

The 20-megapixel camera is due in Australia in April with an estimated price of $850.

Samsung Australia digital imaging director Craig Gillespie said wireless internet connectivity had been added to the company's cameras at all prices as photographers used to smartphone cameras required more immediate sharing.

"Consumers are using these devices for sharing a lot more but they're still looking for good picture quality,'' he said.